Hello, and welcome to Counselor Weekly! Thanks again for being part of the community!

So let's get to it!

Here's the short and skinny of today's newsletter:

• Meme of the Day

• Interesting Articles

• Using Google Ads to Grow Your Practice

• Cat Photo

Today in history: on 11/15/2001, Microsoft released Xbox. And kids (as well as some adults) have never been the same since…

Until I have an official sponsor, looks like I'm the sponsor!

It’s live!

Find Your Supervisor is finally live! Just click HERE, or the photo above and it will take you right to the site. If you are an LPC Supervisor in Texas (sorry, starting in Texas only and will look at options for other states down the road), or a potential Supervisee looking for a Supervisor, this is the place for you! It's a directory for LPC Supervisors to market their services by listing their information so that potential Supervisees can connect with them and hopefully find a perfect match! If you have any questions, click REPLY to this email and I can answer any questions you have. Thanks again for allowing me this personal promotion! 🙏

Meme of the Day

Test Your Knowledge About Malpractice Insurance

From HPSO, some information about malpractice insurance.

Remote Therapy Job: How to Build a Practice

Some tips, resources, and strategies for working remotely.

Sometimes Your Therapist Needs Their Own Therapist- and That’s a Good Thing

Therapists need support and guidance just like anyone else.

Using Google Ads to Grow Your Practice

Using Google Ads can be an effective strategy to grow your counseling practice by reaching potential clients who are actively searching for mental health services. Here are some steps and tips to consider:

1. Set Clear Goals:

- Define your advertising goals, whether it's increasing website visits, generating phone calls, or filling out a contact form.

2. Keyword Research:

- Identify relevant keywords related to counseling, therapy, and mental health. Consider both general terms and specific issues you specialize in.

3. Create Compelling Ads:

- Craft compelling and concise ad copy that highlights your unique selling points. Emphasize your expertise, approach, and any specializations.

4. Landing Page Optimization:

- Ensure your website or landing page is optimized for conversions. It should be user-friendly, provide valuable information, and have clear calls-to-action.

5. Ad Extensions:

- Use ad extensions to provide additional information, such as location, phone number, and links to specific pages on your website.

6. Targeting:

- Narrow down your audience based on demographics, location, and device targeting. This ensures your ads reach the most relevant users.

7. Negative Keywords:

- Use negative keywords to filter out irrelevant searches and avoid wasting budget on clicks that are unlikely to convert.

8. Ad Schedule:

- Analyze when your target audience is most active and schedule your ads to display during those times.

9. Budget Management:

- Set a daily or monthly budget that aligns with your advertising goals. Monitor and adjust your budget based on performance.

10. Conversion Tracking:

- Implement conversion tracking to measure the success of your campaigns. This could include tracking form submissions, phone calls, or other relevant actions.

11. Local Targeting:

- If your counseling practice serves a specific geographical area, use location targeting to focus your ads on that region.

12. Adapting and Testing:

- Regularly review the performance of your ads and adjust your strategy accordingly. Test different ad variations to see what resonates best with your audience.

13. Compliance and Ethical Considerations:

- Ensure your ad content complies with Google Ads policies and ethical considerations for promoting mental health services.

14. Monitor Competitors:

- Keep an eye on what your competitors are doing in terms of advertising and adjust your strategy accordingly.

15. Remarketing:

- Implement remarketing campaigns to target users who have previously visited your website but did not convert.

16. Analytics Integration:

- Integrate Google Ads with Google Analytics to gain deeper insights into user behavior and campaign performance.

17. Stay Informed:

- Stay updated on Google Ads best practices and trends. Google often introduces new features that can enhance your advertising efforts.

Google Ads can be an extremely effective way to target your specific market and help potential clients find you. Just make sure you continue to monitor the cost-per-click to determine if it’s a cost effective strategy to gain referrals.

Cat playing Xbox! Created with an AI image generator.