Counselor Weekly- 09/26/2024

Start, Grow, and Market Your Mental Health Practice

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Hello, and welcome to Counselor Weekly! Thanks again for being part of the community!

Here's the short and skinny of today's newsletter:

  • Meme of the Day

  • Weekly Practice Tip

  • Interesting Articles

Meme of the Day

This Week’s Practice Management Tip

Be Careful of “Clickbait” on Social Media Promoting Hiring a Private Practice Coach

I see it, and hear about it all the time… advertisements like:

Work Less, Help Great Fit Clients, & Double Your Income

CUT YOUR HOURS IN HALF & START A PRIVATE PRACTICE THAT CAN MAKE $10K MONTHLY IN 90 DAYS OR LESS.

I could go on and on, but you get the idea. There are A LOT of private practice consultants and coaches out there right now, marketing similar concepts and ideas. Maybe it’s helpful, and you might be the person that really benefits from those resources, but here’s what you should be careful of:

Spending your money to pay another person to “teach” you how to grow a practice might not be the best use of your time (or 💵). Many times, the only person profiting from that transaction is the coach/consultant.

I don’t blame the “therapist-turned-coach/consultant” either. They found a hustle that earns them MUCH MORE MONEY and MUCH LESS STRESS than seeing clients each week.

Most, if not all, of what you need to create a successful private practice is FREE on the Internet. Setting up a business, building referrals, marketing, getting on insurance panels, which EHR to use, etc. You can find it all online (and other places like this weekly newsletter). Another option is to work as a contractor for a private practice to learn the ropes before branching out on your own.

Time spent in private chat rooms and coaching calls is time NOT SPENT on developing and marketing your practice. If you need accountability, reach out to someone in your immediate support system, share your goals/intentions, and ask them to help you remain accountable. That will cost $0 and my experience is most people are much more willing to be accountable to the people they truly know and trust rather than an online community that probably doesn’t care if you succeed or fail in your practice (as long as you keep paying them the monthly coaching fee).

If you disagree, or have enjoyed an experience with a coach/consultant, please reply and share your story. I’ll be happy to add it to another newsletter to offer a different point of view and the possible benefits of hiring a private practice coach.

Speaking of free resources, here’s a webinar you can join on 9/27 at 11:00 AM (CST) to learn about tax deductions.

This article requires an account with The New York Times, but it’s free if you want to join.

Recommendations? Interesting topics you would like to know more about? All you have to do is REPLY to this email with your suggestions on how I can make Counselor Weekly even better!

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